Transitioner

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Transitioner

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How might we help professionals do work they do through coaching, instructional design, and animations?

Through extensive primary- and secondary research, I designed and developed the mission, vision, course, style, and brand of Transitioner.

The career counseling industry is outdated. They use tools and techniques used by most career coaches- and counselors are useful for 20 years ago, when it was more normal to work in a corporate, traditional role. Predicted is that people nowadays will have an average of 7 roles.  To help prepare professionals for this, Transitioner offers one-on-one coaching and a career courses, specifically focused on the experienced professionals over 45+, because they struggle with ageism, prejudices, and have been in the same role for 20+ year.

User research continued over 3 months. I executed weekly interviews, card sorting sessions, user tests, and expert interviews. I tested all my assumptions to create a product that people actually want and need. I made personas, user journeys, a sitemap, and a flow chart. Which were regularly iterated over. From there on I created the style, by looking at current trends, use cases, and preferences of the target audience. 

 

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Point of view target audience

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Version 1 wireframes

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Promo material

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Logo design

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Favicon

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Customer journey

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Customer journey

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