[et_pb_section fb_built=”1″ _builder_version=”4.2″][et_pb_row _builder_version=”4.2″][et_pb_column type=”4_4″ _builder_version=”4.2″][et_pb_text _builder_version=”4.2″ header_font=”Alata|700|||||||” header_font_size=”49px”]

Transitioner

How might we help professionals do work they do through coaching, instructional design, and animations?

Through extensive primary- and secondary research, I designed and developed the mission, vision, course, style, and brand of Transitioner.

The career counseling industry is outdated. They use tools and techniques used by most career coaches- and counselors are useful for 20 years ago, when it was more normal to work in a corporate, traditional role. Predicted is that people nowadays will have an average of 7 roles. To help prepare professionals for this, Transitioner offers one-on-one coaching and a career courses, specifically focused on the experienced professionals over 45+, because they struggle with ageism, prejudices, and have been in the same role for 20+ year.

User research continued over 3 months. I executed weekly interviews, card sorting sessions, user tests, and expert interviews. I tested all my assumptions to create a product that people actually want and need. I made personas, user journeys, a sitemap, and a flow chart. Which were regularly iterated over. From there on I created the style, by looking at current trends, use cases, and preferences of the target audience.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.2″][et_pb_image src=”https://auks.com.au/wp-content/uploads/2020/06/Transitioner.png” _builder_version=”4.2″ border_radii=”on|10px|10px|10px|10px”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.2″][et_pb_column type=”1_2″ _builder_version=”4.2″][et_pb_image src=”https://auks.com.au/wp-content/uploads/2020/06/Screen-Shot-2020-06-12-at-12.29.16-pm.png” _builder_version=”4.2″][/et_pb_image][et_pb_text _builder_version=”4.2″ text_font=”Arial||||||||”]

Point of view target audience

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.2″][et_pb_image src=”https://auks.com.au/wp-content/uploads/2020/06/Screen-Shot-2020-06-12-at-12.38.00-pm.png” _builder_version=”4.2″][/et_pb_image][et_pb_text _builder_version=”4.2″ text_font=”Arial||||||||”]

Version 1 wireframes

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.2″][et_pb_column type=”1_2″ _builder_version=”4.2″][et_pb_image src=”https://auks.com.au/wp-content/uploads/2020/06/janneke_folder2.png” _builder_version=”4.2″][/et_pb_image][et_pb_text _builder_version=”4.2″ text_font=”Arial||||||||”]

Promo material

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.2″][et_pb_image src=”https://auks.com.au/wp-content/uploads/2020/06/logowthbackground.png” _builder_version=”4.2″][/et_pb_image][et_pb_text _builder_version=”4.2″ text_font=”Arial||||||||”]

Logo design

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.5.1″ _module_preset=”default” column_structure=”1_3,1_3,1_3″][et_pb_column _builder_version=”4.5.1″ _module_preset=”default” type=”1_3″][et_pb_image src=”https://auks.com.au/wp-content/uploads/2020/07/Screen-Shot-2020-07-18-at-7.13.43-pm.png” _builder_version=”4.5.1″ _module_preset=”default” title_text=”Screen Shot 2020-07-18 at 7.13.43 pm” hover_enabled=”0″][/et_pb_image][et_pb_text _builder_version=”4.5.1″ text_font=”Arial||||||||” hover_enabled=”0″]

Favicon

[/et_pb_text][/et_pb_column][et_pb_column _builder_version=”4.5.1″ _module_preset=”default” type=”1_3″][/et_pb_column][et_pb_column _builder_version=”4.5.1″ _module_preset=”default” type=”1_3″][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.5.1″ _module_preset=”default”][et_pb_row _builder_version=”4.5.1″ _module_preset=”default”][et_pb_column _builder_version=”4.5.1″ _module_preset=”default” type=”4_4″][et_pb_image src=”https://auks.com.au/wp-content/uploads/2020/07/Screen-Shot-2020-07-18-at-7.17.11-pm-1.png” _builder_version=”4.5.1″ _module_preset=”default” title_text=”Screen Shot 2020-07-18 at 7.17.11 pm” hover_enabled=”0″][/et_pb_image][et_pb_text _builder_version=”4.5.1″ text_font=”Arial||||||||” hover_enabled=”0″]

Customer journey

[/et_pb_text][et_pb_image src=”https://auks.com.au/wp-content/uploads/2020/07/Screen-Shot-2020-07-18-at-7.17.35-pm-1.png” _builder_version=”4.5.1″ _module_preset=”default” title_text=”Screen Shot 2020-07-18 at 7.17.35 pm” hover_enabled=”0″][/et_pb_image][et_pb_text _builder_version=”4.5.1″ text_font=”Arial||||||||” hover_enabled=”0″]

Customer journey

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

Transitioner

Dit delen:

Like this: